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DON’T TRY TO HIDE WHAT YOU MEAN

Sounds odd, perhaps. But you’d be surprised how many writers and speakers of English are uncomfortable with short, direct and simple communication. Look at these sentences: “We are planning to reduce our commitment to human resources in favour of technology-based solutions in the manufacturing environment.” This means the company is …

WHAT ARE THE LATEST HOT WORDS?

As you might guess, events on the world stage have a major influence on the popularity of certain words and phrases. When the media described Donald Trump as “America’s first ‘pundit’ President”, searches on Google for the meaning of ‘pundit’ went through the roof. So here, courtesy of Merriam-Webster who …

ARE YOUR COMMUNICATION SKILLS GOOD ENOUGH FOR LEADERSHIP?

The truth is that without good communications skills, it’s unlikely you’ll qualify as a leader. If you have the necessary skills and training, you may rise to a management position.  Leadership requires an entirely different set of additional skills.  Your responsibility is to be the craftsman of your organization’s mission. Why …

WORDS YOU SHOULD AVOID

Recently, several words and phrases have become popular in business circles. Unfortunately, many of them are now so over-used, they have turned into irritating clichés. Often, these words have infiltrated business English from the world of technology, science, literature, psychology, entertainment, sport and other fields where their use might be …

HOW TO GET A 50% HIGHER OPEN RATE ON YOUR EMAILS.

New research based on 7 billion emails (that’s right, billion) in the second quarter of 2017 reveals how various subject line components can impact email performance. Major areas studied include subject line length, type of industry, personalization and type of message. What works best? First off, personalizing the subject line …

THE POWER OF PUNCTUATION.

Applying the rules of punctuation in business writing creates a professional image and makes it easier for your readers to quickly grasp both meaning and emphasis. But good grammar is one thing, good taste another. Avoid exclamation marks unless they’re necessary to demonstrate urgency. For example: When he heard the …

IN THE DIGITAL AGE, IT’S WORTH REMEMBERING THAT OLD IDEAS STILL WORK.

When you look around at the scale and spread of social media, you might think that there are more than enough digital platforms out there for marketers to reach their audiences.  And you’d be right. How do you measure success? Many famous multinational brands have slashed their social media budgets …

IF ONLY BROKEN PROMISES WERE AS EASILY MENDED.

Ignore anyone who tells you there are a certain number of golden rules about some aspect of your working life. These convenient ‘listicles’ float around on the internet in ever increasing numbers. There’s just one problem. Things change so rapidly in the digital world that yesterday’s Six Secrets of E-mail Marketing …

HOW DO YOU SPELL THAT AGAIN?

English words are often spelled in strange ways, usually influenced by their origin. Here are some commonly misspelled words in British English: * Sacrilegious * Restaurateur * Parallel * Skiing * Auxiliary * Diarrhoea * Fulfilment * Hindrance * Pastime * Connoisseur * Drunkeness * Broccoli * Omelette * Embarrass …

WHAT IS YOUR LEAST ATTRACTIVE QUALITY?

In February 2017, Match Group, the world’s leading relationship experts, released the results of their latest annual survey of single people in which they reveal the qualities they find most and least attractive in a potential partner. Why is this interesting? Because the findings relate to how others make their …