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IN THE DIGITAL AGE, IT’S WORTH REMEMBERING THAT OLD IDEAS STILL WORK.

When you look around at the scale and spread of social media, you might think that there are more than enough digital platforms out there for marketers to reach their audiences.  And you’d be right. How do you measure success? Many famous multinational brands have slashed their social media budgets …

IF ONLY BROKEN PROMISES WERE AS EASILY MENDED.

Ignore anyone who tells you there are a certain number of golden rules about some aspect of your working life. These convenient ‘listicles’ float around on the internet in ever increasing numbers. There’s just one problem. Things change so rapidly in the digital world that yesterday’s Six Secrets of E-mail Marketing …

HOW DO YOU SPELL THAT AGAIN?

English words are often spelled in strange ways, usually influenced by their origin. Here are some commonly misspelled words in British English: * Sacrilegious * Restaurateur * Parallel * Skiing * Auxiliary * Diarrhoea * Fulfilment * Hindrance * Pastime * Connoisseur * Drunkeness * Broccoli * Omelette * Embarrass …

WHAT IS YOUR LEAST ATTRACTIVE QUALITY?

In February 2017, Match Group, the world’s leading relationship experts, released the results of their latest annual survey of single people in which they reveal the qualities they find most and least attractive in a potential partner. Why is this interesting? Because the findings relate to how others make their …

DIFFERENT MEETINGS HAVE DIFFERENT NAMES.

Even to some English speakers, our language is very confusing at times. Nearly always, there are several words with similar meanings. Let’s look at the number of different words used to describe an appointment with others, from a single person to hundreds or even thousands.   An ordinary, average, everyday …

DEAD WORDS AND PHRASES CAN KILL YOUR BUSINESS WRITING.

Firstly, what are dead words and phrases? The definition favoured by English teachers is words that are overused. A few examples commonly cited with some of their more creative alternatives:   Then: first, later, meanwhile Good: fine, splendid, marvellous Lots: plenty, scores, numerous, many Like: such as, for example, similarly …

Headphones

SOMETIMES, THE MOST EFFECTIVE COMMUNICATION TECHNIQUE IS TO STAY SILENT.

As very young children at school, our teachers tried hard to impress upon our young minds the importance of listening. Most adults today can remember a song like this one, which was sung to the tune of Frere Jacques at the start of every school day: Eyes are watching, ears …

Flight chaos occurs when companies fail in customer communications

WHAT A DISGRACE. THREE INTERNATIONAL COMPANIES WITH ZERO COMMUNICATION SKILLS.

Imagine our horror when we saw these headlines in the same edition of Britain’s Daily Mail newspaper. BETRAYED BY BRITISH AIRWAYS FURY AS LOCALS ARE TOLD NEW ESTATE WILL BE RAZED BY HS2 CAR RENTAL COMPANY FACING £30m PAYOUT OVER REPAIRS ‘RIP-OFF’ Briefly, here are the stories behind these damning …

HOW MUCH HAS POOR COMMUNICATION COST YOUR BUSINESS TODAY?

Sergio Gomes owns a chain of dry cleaning shops in Granada, Spain. He has six stores, all within a few kilometres of each other. A few months ago, his computer system crashed for the third time this year. Frustrated at this setback that caused all his tills to go off-line, …

WHY IS BUSINESS ENGLISH IMPORTANT TO YOU?

There isn’t a simple answer to this, so let’s spend a little time looking at the question from different angles. What is the world’s leading language? Teaching English for business is our life so obviously we’re biased. Ask a French person and no doubt they’ll tell you that theirs is …