When you speak good business English, you can enjoy these advantages with your customers:
- Portugal has a large British expat community – mainly retirees who will struggle to learn Portuguese. When you speak to customers in their own language, they’re more likely to be loyal and keep visiting your shop regularly.
- There is a high rate of tourism from the United Kingdom – provide for their needs properly.
- British people are known to have difficulty in learning other languages, so take action and be of real service.
- Create promotional material that appeals to your foreign customers using good English – you will be viewed as being professional and willing to be of service.