New research based on 7 billion emails (that’s right, billion) in the second quarter of 2017 reveals how various subject line components can impact email performance. Major areas studied include subject line length, type of industry, personalization and type of message. What works best? First off, personalizing the subject line …
Open up a world of opportunity. | IMPROVE YOUR BUSINESS ENGLISH SKILLS. | LEARN TECHNIQUES OF BUSINESS STRATEGY.English is the official language in 79 countries. FREE VIDEO!
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Applying the rules of punctuation in business writing creates a professional image and makes it easier for your readers to quickly grasp both meaning and emphasis. But good grammar is one thing, good taste another. Avoid exclamation marks unless they’re necessary to demonstrate urgency. For example: When he heard the …
When you look around at the scale and spread of social media, you might think that there are more than enough digital platforms out there for marketers to reach their audiences. And you’d be right. How do you measure success? Many famous multinational brands have slashed their social media budgets …